Thematic Calendar

Surfaces upcoming moments — holidays, seasonal events, industry happenings — that your brand could authentically post about. The planner uses these to add timely content to your editorial plan.

How it works

Anomalia looks at your brand's category, audience, and region to find upcoming moments that genuinely fit. A coffee brand might get International Coffee Day; a B2B software company won't get Valentine's Day.

Only moments that make sense for your brand are included. Generic filler is automatically skipped.

What you see

Upcoming moments with suggested angles — how your brand could authentically tie into each one. For example:

• Summer sale season — angle: showcase your summer collection
• Industry conference — angle: share your perspective on the key themes
• Back to school — angle: transition collection preview

The planner decides whether a timely moment genuinely fits a given week. If it doesn't fit, it's not forced — a random holiday post for an unrelated brand is worse than no post at all.