Studio
Studio is each brand's knowledge hub. Everything you add here helps Anomalia understand your brand better — the more context, the better the content.
Brand kit
Your brand identity: logo, colours, category, target audience, and visual style. You can edit these anytime — Anomalia uses them to generate on-brand visuals and captions.
When you first create a brand, Anomalia reads these from your website automatically. You can review and adjust everything in Studio.
Products
Your products and services. Anomalia turns them into content — posts, stories, reels that showcase what you sell.
- Automatic import — if you connect a Shopify store, products are imported for you
- Manual add — add any product or service by hand with a name, description, and image
Knowledge base
Notes, documents, and reference material. Think of it as what you'd tell a new hire about your brand:
- Tone of voice guidelines
- Topics to talk about (and topics to avoid)
- Brand story, values, mission
- Reference images and examples
The more context you provide, the more Anomalia's output sounds like you.
People
People who appear in your content — real team members or AI-generated faces.
- Real people — add your team with a name, role, and short bio. Anomalia can feature them in posts.
- AI avatars — generate realistic faces for brands that don't use real people. Each avatar has a name, role, and personality.
Competitors
Track brands in your space. Anomalia researches their content strategy — what they post, how often, what works — and uses that to sharpen your own plan.
You can add competitors manually, or let Anomalia discover them during onboarding.