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GTM & Strategy

Two complementary pieces: the GTM Roadmap (where your brand is going, phase by phase) and the Operational Strategy (how every post should sound and feel).

GTM Roadmap

A phased growth plan tailored to your brand. Instead of a vague "post more", you get a concrete roadmap with evolving priorities:

  • 90-day plan — 2-3 phases with specific goals and platform focus
  • 6-month plan — extends the 90-day plan with longer-term objectives

Each phase builds on the previous one. Platform weights evolve — if the first phase focuses on Instagram awareness, the second might shift to TikTok engagement.

What a phase includes

  • Objective — what this phase is about in one line
  • Duration — how long it lasts
  • Platform focus — which platforms to prioritise (and by how much)
  • Content pillars — 2-4 themes to anchor your posts
  • Goals — honest, measurable targets based on your real starting point
Honest targets: Anomalia sets goals based on your actual numbers — not vanity metrics or viral promises. "500 real interactions" is better than "10k followers" if those followers never engage.

Adjusting the plan

You can change direction anytime. Tell the chatbot things like "drop Threads, focus on TikTok" and Anomalia recalculates the whole plan coherently — removing a platform redistributes its weight to the remaining ones.

At the end of each phase, Anomalia reviews your real results against the targets and proposes what to do next — continue, adjust, or shift focus.

Voice & platform rules

The Operational Strategy is your brand's style manual, generated from everything in your Studio:

Voice framework

Defines how your brand communicates: tone (friendly, professional, bold), target audience, emotional register, and writing style.

Per-platform rules

Specific guidelines for each platform you use. For example:

  • Instagram: conversational, warm. 700-1500 characters. Max 2 emojis. 3-5 niche hashtags.
  • LinkedIn: professional but human. 1000-2000 characters. No emojis. Clear CTA.

These rules are applied automatically to every post Anomalia creates.