Editorial plan

The editorial plan is Anomalia's strategic layer — it defines what to post, when, and why. Everything is a proposal: you approve, and Anomalia creates.

1. Strategy

Anomalia studies your market, competitors, and audience. It produces a growth roadmap with phased goals — where to focus in the next 90 days, and how that evolves over 6 months.

The strategy adapts to your real results. If something isn't working, Anomalia proposes course corrections.

2. Editorial plan

A week-by-week content plan with themed topics, platform mix, and posting cadence. You can:

• Approve — accept the plan as-is
• Revise — give feedback and Anomalia proposes changes
• Add briefs — give context for specific weeks (e.g. "we have a product launch on Tuesday")
• Replan — regenerate a week from scratch

3. Weekly plan

Each week, Anomalia proposes content ideas — hooks, angles, and themes. You approve the ones you like, and Anomalia produces them into full posts with captions, images, and scheduling.

You can approve ideas one by one, or approve the whole batch at once.

How the workflow goes