SEO Growth Advisor
Evaluates a brand's organic search potential and produces a prioritised list of growth initiatives — blog posts, landing pages, free tools, comparisons, glossaries — each targeting a real Google query, grounded in the actual SERP landscape.
Honest boundary: grounding gives directional demand — real competitors, realistic queries — not exact search volume or difficulty. Those need GSC/Ahrefs.
Phase 1: The plan
Grounded in two data sources:
- The brand's own GEO audit — tech score, issues, share-of-voice, queries where the brand is absent from AI answers
- Live SERP landscape (via Google Search grounding) — what real customers search, which competitors rank, which content formats win, where the white space is
Output includes a qualitative evaluation (grade, summary, strengths, weaknesses) and 5-8 prioritised initiatives.
Initiative types
| Type | What it is | Example |
|---|---|---|
blog | Article targeting one query | "Come scegliere il CRM giusto" |
landing_page | Page targeting one specific query | "/crm-per-studi-medici" |
free_tool | Genuinely useful free tool/calculator | "Calcolatore di ROI per CRM" |
comparison | X vs Y page | "HubSpot vs Salesforce" |
glossary | Definition hub | "Glossario CRM" |
programmatic | Template-driven pages at scale | One page per city/integration |
Each initiative includes: type, title, target Google query, rationale (grounded in real demand), effort (low/medium/high), impact (low/medium/high), and 2-3 concrete examples.
Phase 2: Asset generation
One click on any initiative → a ready-to-publish asset. Uses the parallel variants + reviewer pattern.
| Initiative type | Asset produced |
|---|---|
blog | Article outline: title, meta title/description, 5-8 sections with key points |
landing_page | Full landing copy: H1, intro, sections, FAQ, CTA, meta tags |
free_tool | Tool spec: name, inputs, outputs, SEO angle, MVP scope, landing copy |
| Others | Reuse the landing page shape |
Assets are stored as copy-paste blocks in brand_geo_artifacts — same UX as the GEO fixes.
Chat integration: the chatbot can trigger
addSeoInitiatives conversationally — "suggest more blog topics about sustainable fashion" — and the results land in the same plan.