Deep Research

Discovers your real competitors, analyses what they post and what works, and produces a strategy report with concrete recommendations. Runs automatically during onboarding and can be triggered anytime.

What it does

1. Finds your competitors — real brands in your space, not just names you already know
2. Reads their content — recent posts across all their social platforms
3. Benchmarks performance — engagement, posting frequency, format mix
4. Analyse positioning — how competitors present themselves, their visual language and tone
5. Writes a strategy report — where you sit, where the gaps are, and what to do about it

The benchmark

For each competitor and for the market overall, you see:

• How often they post
• What formats they use (video, carousel, images)
• What engagement they get
• Their top-performing posts

This helps you understand where you stand and what "good" looks like in your industry.

Strategy report

A structured report you can read in 5 minutes:

• Summary — where your brand sits vs the market
• Competitive landscape — how competitors position themselves
• White space — opportunities nobody is owning
• Your differentiators — what makes you genuinely different
• Threats — crowded areas to avoid
• Recommended angles — concrete content ideas to try
• Platform guidance — where to invest your time

Everything from the research is saved and used automatically by the editorial planner — you don't need to re-run it.