pentagramdesign
Why it is here
Heavy custom letterforms anchored to the lower edge balance generous negative space with stark contrast.
The grade
- Typography
- 7
- Composition
- 7
- Colour
- 6
- Craft
- 7
- Originality
- 7
72/100
Style
Details
Two names. Two spaces. One conversation. ⠀ Designed by @samarmaakaroun for @dohadesigndistrict. ⠀ At the heart of Msheireb Downtown Doha, Doha Design District is welcoming two new spaces, positioned opposite one another, conceived as twins, each holding half of a shared story.…
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Design posts
Expressive hand-drawn lettering radiates dynamically around central card motifs to create strong typographic energy.
The broken chain cleverly doubles as a clock face framed with delicate floral hour markers.
Bold yellow masthead typography sits firmly against a balanced architectural interior photograph.
The condensed serif headline neatly frames the subject, creating layered depth in a retro surreal composition.
Playful custom letterforms balance the dense botanical portrait against a vivid solid background.
The monolithic wordmark compresses letterforms into a strict 16:9 proportion on a tactile tote bag mockup.