thebrandidentity
Why it is here
Bold yellow masthead typography sits firmly against a balanced architectural interior photograph.
The grade
- Typography
- 7
- Composition
- 7
- Colour
- 6
- Craft
- 7
- Originality
- 6
72/100
Style
Details
@principal.studio has redesigned independent design and architecture magazine @magazineligne to help it reach a wider readership. The Montreal-based strategy and design studio started with what the magazine is, on the premise that good design should be accessible to everyone…
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Design posts
The condensed serif headline neatly frames the subject, creating layered depth in a retro surreal composition.
The glowing spark cleverly aligns with the dot of the 'i' to reinforce the needle metaphor.
The monolithic wordmark compresses letterforms into a strict 16:9 proportion on a tactile tote bag mockup.
Bold alternating quadrants create rhythmic contrast to showcase custom brand typography and glyphs.
Subtle directional lighting and crisp serif typography give digital document rendering a tactile paper feel.
Crisp serif typography contrasts cleanly against tactile blue bookcloth and subtle cyan geometric linework.