Legal

Terms of Service

Last updated: 19 August 2026

These Terms of Service (“Terms”) govern your access to and use of Anomalia (the “Service”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

The Service is operated by Marco Di Franco, a sole proprietorship (ditta individuale)established in Italy, VAT no. (P.IVA) IT18500501004(“we”, “us”, “our”). You can contact us at privacy@anomalia.so.

2. The Service

Anomalia is an AI assistant that helps you plan, create and publish social-media content. It drafts a content calendar, writes captions, generates images and videos, and — once you approve — can publish to the social accounts you connect. The Service is provided for business and professional use.

3. Eligibility & accounts

  • You must be at least 18 years old and able to enter into a binding contract.
  • You are responsible for the accuracy of your account information and for keeping your credentials secure.
  • You are responsible for all activity that happens under your account.
  • Notify us promptly at privacy@anomalia.so if you suspect unauthorised use.

4. Connected social accounts

To publish on your behalf, the Service connects to third-party platforms such as Instagram, Facebook and TikTok. By connecting an account you authorise us to access and act on it as needed to provide the Service, and you agree to comply with each platform’s own terms. We are not responsible for changes, outages or restrictions imposed by those platforms, including if they suspend access or change their APIs.

5. Your content

You retain ownership of the brand materials, text, images and other content you provide (“Your Content”). You grant us a worldwide, non-exclusive licence to host, process and use Your Content solely to operate and provide the Service to you — including sending it to the AI and publishing providers described in our Privacy Policy.

You represent that you have the rights to Your Content and that it does not infringe the rights of others or break the law.

6. AI-generated content

  • The Service uses AI to generate captions, images and videos based on your input. AI output may be inaccurate, generic or unexpected.
  • You are responsible for reviewing and approving content before it is published. Nothing is published without your approval.
  • Given how generative AI works, similar output may be produced for other users; we make no guarantee that generated content is unique or free of third-party rights.
  • You are responsible for ensuring that anything you publish complies with applicable laws, advertising rules and the policies of each platform.

7. EU AI Act — our role and yours

The Service is an AI system within the meaning of Regulation (EU) 2024/1689 (the “AI Act”). We are its provider — more precisely a downstream provider under Article 3(68): we build, and put into service under our own name, a system that integrates general-purpose AI models supplied by the third parties listed in our Privacy Policy. Those third parties remain the providers of their own models; we neither train nor supply models of our own. You are the deployer: you choose the brand, the audience and the message it works on, and you approve every output before it goes anywhere.

The Service is a content-marketing tool. It is not intended for, and must not be used for, any purpose classified as high-risk under Annex III of the AI Act — including recruitment, worker management, access to essential public or private services, creditworthiness, education, law enforcement, migration or the administration of justice. If you use it for such a purpose, you do so on your own initiative and assume the obligations the AI Act places on the provider of that use.

Human oversight is not optional, and it is not a setting. Every post and every article the Service produces is held in an approval queue until you approve that specific item: the Service has no auto-publish mode and no per-account bypass to switch on. Approving is a human act — you are expected to read the caption, look at the image or video, and check facts, claims and figures before you approve.

Under Article 4 of the AI Act you agree to ensure that the people in your organisation who use the Service have a sufficient level of AI literacy: that they understand what it generates, how it can be wrong, and what they must check before publishing.

8. Prohibited AI practices (Article 5 — the blacklist)

Article 5 of the AI Act bans a short list of AI practices outright across the Union. No consent, contract or commercial justification makes them lawful. You must not use the Service — and must not instruct the AI assistant — to:

  • deploy subliminal, purposefully manipulative or deceptive techniques that materially distort a person’s behaviour and cause, or are likely to cause, significant harm;
  • exploit the vulnerabilities of a person or group arising from their age, a disability, or a specific social or economic situation, so as to materially distort their behaviour and cause significant harm;
  • evaluate or classify people over time on the basis of their social behaviour or personal characteristics in order to treat them unfavourably (“social scoring”);
  • assess or predict the risk that a person will commit a criminal offence on the basis of profiling or personality traits;
  • create or expand facial-recognition databases through untargeted scraping of facial images from the internet or from CCTV footage;
  • infer the emotions of a person in the workplace or in an education setting, other than for medical or safety reasons;
  • use biometric categorisation to deduce race, political opinions, trade-union membership, religious or philosophical beliefs, sex life or sexual orientation;
  • carry out real-time remote biometric identification of people in publicly accessible spaces.

Ordinary persuasive advertising is not prohibited: benefits, real offers, real deadlines, emotion and humour are all legitimate. What Article 5 targets is influence a person cannot perceive, and pressure deliberately aimed at someone’s vulnerability. Where the line is thin — content aimed at minors, at elderly or ill people, at people in debt or in grief, or copy that manufactures fear, shame or medical anxiety — we expect you to stay on the safe side.

The AI assistant is instructed to recognise these practices, to decline them, and to explain which one it declined and why. When a request appears to touch the list you will also see a compliance notice in the conversation naming the practice and the article; the check is automatic and can be wrong, and a notice is not by itself an accusation. We may suspend or terminate accounts that use the Service for a prohibited practice.

9. Labelling AI-generated content (Article 50)

Article 50 of the AI Act requires synthetic content to be recognisable as such. We do part of this for you; the rest is yours to do:

  • What we do: every image and video the Service renders is marked, in the file itself, with the IPTC DigitalSourceType term that identifies content as AI-generated or AI-composited. The marking is machine-readable, written without altering a single pixel, and it is what the major platforms read to apply their own “AI info” labels. Where the underlying model adds its own marking (such as Google’s SynthID) that travels with the file too, and when we publish on your behalf we set each platform’s “AI-generated content” flag on media we generated, wherever the platform offers one. Media you uploaded yourself is never marked or flagged as AI. Note that some platforms strip file metadata on upload: the marking is a property of the file we produce and hand you, not a guarantee about what a third party stores afterwards.
  • What you must do: where content is a deepfake — an image, audio or video resembling real people, places or events that could falsely appear authentic — you must disclose that it is artificially generated or manipulated. The same applies to published text intended to inform the public on matters of public interest.
  • AI talent, generated avatars and synthetic voices depict people who do not exist. You must not present them as real customers, employees or testimonials. Generating the likeness or voice of a real, identifiable person requires that person’s consent and compliance with image-rights and data-protection law.
  • None of this replaces the disclosure rules that already bind you — advertising and sponsorship transparency, health, financial and comparative claims — or the synthetic-media policy of each platform you publish on.

Text is treated differently, and deliberately so. Article 50(2) exempts AI-generated text from synthetic-content marking where that text has undergone human review and a natural or legal person holds editorial responsibility for its publication. That is precisely what the approval queue is for: no caption and no article leaves the Service without a person approving it, and in approving it you take editorial responsibility for it. This is why we do not watermark captions or articles — and why the Service offers no way to switch the review off.

10. Acceptable use

You agree not to use the Service to:

  • break any law or infringe anyone’s intellectual-property, privacy or other rights;
  • create or publish unlawful, hateful, deceptive, harassing or otherwise harmful content;
  • send spam or violate the terms of any connected platform;
  • reverse-engineer, scrape, overload, or attempt to gain unauthorised access to the Service;
  • resell or provide the Service to third parties without our written permission.
  • use browser automation, saved credentials, or any other feature of the Service to sign in to, scrape, or act inside a service you do not own or are not authorised to automate, or in any way that breaches that service’s own terms;

We may suspend or terminate accounts that breach these rules.

11. Plans, billing & refunds

  • Some features require a paid subscription. Prices and plan details are shown at checkout. Payments are processed by Stripe.
  • Subscriptions renew automatically for the same period unless cancelled before the renewal date. You can cancel at any time, effective at the end of the current billing period.
  • Except where required by law, payments are non-refundable and we do not provide refunds for partial periods.
  • We may change prices with reasonable advance notice; changes apply from your next billing cycle.
  • As a business customer, the EU consumer right of withdrawal generally does not apply; any statutory rights that do apply are unaffected.

12. Intellectual property

The Service itself — including its software, design, branding and the Anomalia name — belongs to us and is protected by intellectual-property laws. These Terms do not grant you any right to our branding except as needed to use the Service. Subject to your compliance with these Terms and applicable third-party rights, you may use the content you generate for your own business purposes.

13. Third-party services

The Service relies on third-party providers (for hosting, AI, analytics, payments, email and social platforms). We are not responsible for those providers’ services, and your use of connected platforms is also governed by their own terms.

Some features drive a real browser on your behalf — for example capturing screenshots of your own product after signing in with demo credentials you save. You may only save credentials for a service you own or are authorised to automate, and that authorisation is your responsibility. We will not use them to sign in to third-party platforms such as Instagram, Facebook, LinkedIn or TikTok: automated sign-in and automated posting generally breach those platforms’ terms and can get an account restricted, so the Service refuses it. Publishing happens only through the official APIs of the accounts you connect, after you approve the content.

14. Availability & changes

We work to keep the Service available but do not guarantee it will be uninterrupted or error-free. We may modify, suspend or discontinue features at any time. The Service is currently offered in an evolving form and may include beta features.

15. Disclaimer of warranties

To the maximum extent permitted by law, the Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied, including fitness for a particular purpose, non-infringement, or that AI output will be accurate, lawful or suitable for your needs.

16. Limitation of liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental or consequential damages, or for lost profits, revenue, data or goodwill. Our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be excluded by law.

17. Indemnity

You agree to indemnify and hold us harmless from claims, losses and expenses arising out of Your Content, your use of the Service, or your breach of these Terms or of any third-party platform’s rules.

18. Termination

You can stop using the Service and close your account at any time. We may suspend or terminate your access if you breach these Terms or if we discontinue the Service. On termination, your right to use the Service ends; sections that by their nature should survive (such as ownership, disclaimers and limitation of liability) will survive.

19. Governing law & jurisdiction

These Terms are governed by Italian law. Any dispute will be subject to the exclusive jurisdiction of the courts competent for the place where the data controller is established, without prejudice to any mandatory consumer-protection rules that may apply.

20. Changes to these Terms

We may update these Terms from time to time. When we make material changes we will update the “Last updated” date and notify you through the Service or by email. Continuing to use the Service after changes take effect means you accept the updated Terms.

Questions about these Terms? Write to privacy@anomalia.so.