thebrandidentity
Why it is here
The organic logomark cleverly doubles as an anthill mound against sharp, natural architectural shadows.
The grade
- Typography
- 6
- Composition
- 6
- Colour
- 6
- Craft
- 7
- Originality
- 6
68/100
Style
Details
@tuman.studio has given Brooklyn’s @antscoffee.nyc an anthill-inspired identity that represents its loyal community. ——— CREDITS Design: @tuman.studio Brand: @antscoffee.nyc Typography: ABC Oracle by @abcdinamo and Cactus Jack by @michael_gilliam Motion: @tuman.studio
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Design posts
The broken chain cleverly doubles as a clock face framed with delicate floral hour markers.
Precise node hierarchy with disciplined monospaced typography and structured data connections.
The monolithic wordmark compresses letterforms into a strict 16:9 proportion on a tactile tote bag mockup.
The radial book structure creates a striking geometric starburst anchored by the subtle footer wordmark.
Precise vector shading and subtle noise textures replicate tactile hardware surfaces entirely within Figma.
Interlocking product forms create a balanced loop against a disciplined, neutral background.