avstorm
Why it is here
Physical glass dispersion adds vibrant chromatic depth to a starkly minimal logo mark.
The grade
- Typography
- 6
- Composition
- 6
- Colour
- 7
- Craft
- 7
- Originality
- 6
68/100
Style
Details
Apple TV’s colorful new branding was built with glass and captured in-camera. https://t.co/Y8T4jXHKH1
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Design posts
Expressive hand-drawn lettering radiates dynamically around central card motifs to create strong typographic energy.
The dot-matrix typography pairs cleanly with abstract geometric circles across a textured orange field.
Bold halftone patterning and surreal floating clocks frame the walking figure with disciplined duotone contrast.
High-contrast acid yellow pairs with a vintage stippled engraving and tight corner typography.
Translucent layered internal components create depth around the starkly contrasted central processor badge.
Forced perspective foregrounds the oversized device while balancing the model along a diagonal studio plane.