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Brand & Research
Positioning Sparring
Argues with your positioning until it holds up.
A weekly adversarial pass: the agent takes your positioning, attacks it the way a sceptical buyer or a competitor would, and shows you where it breaks.
What it does
- Adversarial, not encouraging
- Quotes your own copy back at you
- Ends with a sharper version
The prompt
This is what gets installed. Edit it before or after — it is yours.
Take our current positioning and attack it. Where would a sceptical buyer stop believing us? Which claims could a competitor make just as truthfully? What are we saying that says nothing? Be specific and quote our own copy. End with the single sharpest version of our positioning you can write.
What it leaves behind
- A critique plus a rewritten positioning line