[Docs](/docs) /Thematic Calendar

# Thematic Calendar

Surfaces upcoming moments — holidays, seasonal events, industry happenings — that your brand could authentically post about. The planner uses these to add timely content to your editorial plan.

## How it works

Anomalia looks at your brand's category, audience, and region to find upcoming moments that genuinely fit. A coffee brand might get International Coffee Day; a B2B software company won't get Valentine's Day.

Only moments that make sense for your brand are included. Generic filler is automatically skipped.

## What you see

Upcoming moments with suggested angles — how your brand could authentically tie into each one. For example:

-   **Summer sale season** — angle: showcase your summer collection
-   **Industry conference** — angle: share your perspective on the key themes
-   **Back to school** — angle: transition collection preview

The planner decides whether a timely moment genuinely fits a given week. If it doesn't fit, it's not forced — a random holiday post for an unrelated brand is worse than no post at all.

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Source: https://www.anomalia.so/docs/thematic-calendar