[Docs](/docs) /Studio

# Studio

Studio is each brand's knowledge hub. Everything you add here helps Anomalia understand your brand better — the more context, the better the content.

## Brand kit

Your brand identity: logo, colours, category, target audience, and visual style. You can edit these anytime — Anomalia uses them to generate on-brand visuals and captions.

When you first create a brand, Anomalia reads these from your website automatically. You can review and adjust everything in Studio.

## Products

Your products and services. Anomalia turns them into content — posts, stories, reels that showcase what you sell.

-   **Automatic import** — if you connect a Shopify store, products are imported for you
-   **Manual add** — add any product or service by hand with a name, description, and image

## Knowledge base

Notes, documents, and reference material. Think of it as what you'd tell a new hire about your brand:

-   Tone of voice guidelines
-   Topics to talk about (and topics to avoid)
-   Brand story, values, mission
-   Reference images and examples

The more context you provide, the more Anomalia's output sounds like you.

## People

People who appear in your content — real team members or AI-generated faces.

-   **Real people** — add your team with a name, role, and short bio. Anomalia can feature them in posts.
-   **AI avatars** — generate realistic faces for brands that don't use real people. Each avatar has a name, role, and personality.

## Competitors

Track brands in your space. Anomalia researches their content strategy — what they post, how often, what works — and uses that to sharpen your own plan.

You can add competitors manually, or let Anomalia discover them during onboarding.

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Source: https://www.anomalia.so/docs/studio