[Docs](/docs) /Deep Research

# Deep Research

Discovers your real competitors, analyses what they post and what works, and produces a strategy report with concrete recommendations. Runs automatically during onboarding and can be triggered anytime.

## What it does

1.  **Finds your competitors** — real brands in your space, not just names you already know
2.  **Reads their content** — recent posts across all their social platforms
3.  **Benchmarks performance** — engagement, posting frequency, format mix
4.  **Analyse positioning** — how competitors present themselves, their visual language and tone
5.  **Writes a strategy report** — where you sit, where the gaps are, and what to do about it

## The benchmark

For each competitor and for the market overall, you see:

-   How often they post
-   What formats they use (video, carousel, images)
-   What engagement they get
-   Their top-performing posts

This helps you understand where you stand and what "good" looks like in your industry.

## Strategy report

A structured report you can read in 5 minutes:

-   **Summary** — where your brand sits vs the market
-   **Competitive landscape** — how competitors position themselves
-   **White space** — opportunities nobody is owning
-   **Your differentiators** — what makes you genuinely different
-   **Threats** — crowded areas to avoid
-   **Recommended angles** — concrete content ideas to try
-   **Platform guidance** — where to invest your time

Everything from the research is saved and used automatically by the editorial planner — you don't need to re-run it.

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Source: https://www.anomalia.so/docs/research