[Docs](/docs) /GTM & Strategy

# GTM & Strategy

Two complementary pieces: the **GTM Roadmap** (where your brand is going, phase by phase) and the **Operational Strategy** (how every post should sound and feel).

## GTM Roadmap

A phased growth plan tailored to your brand. Instead of a vague "post more", you get a concrete roadmap with evolving priorities:

-   **90-day plan** — 2-3 phases with specific goals and platform focus
-   **6-month plan** — extends the 90-day plan with longer-term objectives

Each phase builds on the previous one. Platform weights evolve — if the first phase focuses on Instagram awareness, the second might shift to TikTok engagement.

## What a phase includes

-   **Objective** — what this phase is about in one line
-   **Duration** — how long it lasts
-   **Platform focus** — which platforms to prioritise (and by how much)
-   **Content pillars** — 2-4 themes to anchor your posts
-   **Goals** — honest, measurable targets based on your real starting point

**Honest targets:** Anomalia sets goals based on your actual numbers — not vanity metrics or viral promises. "500 real interactions" is better than "10k followers" if those followers never engage.

## Adjusting the plan

You can change direction anytime. Tell the chatbot things like "drop Threads, focus on TikTok" and Anomalia recalculates the whole plan coherently — removing a platform redistributes its weight to the remaining ones.

At the end of each phase, Anomalia reviews your real results against the targets and proposes what to do next — continue, adjust, or shift focus.

## Voice & platform rules

The Operational Strategy is your brand's style manual, generated from everything in your Studio:

### Voice framework

Defines how your brand communicates: tone (friendly, professional, bold), target audience, emotional register, and writing style.

### Per-platform rules

Specific guidelines for each platform you use. For example:

-   **Instagram:** conversational, warm. 700-1500 characters. Max 2 emojis. 3-5 niche hashtags.
-   **LinkedIn:** professional but human. 1000-2000 characters. No emojis. Clear CTA.

These rules are applied automatically to every post Anomalia creates.

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Source: https://www.anomalia.so/docs/gtm-strategy