[Docs](/docs) /Brands

# Brands

A brand is the core unit in Anomalia. Each brand has its own AI, content plan, social accounts, and subscription.

## Create a brand

1.  Drop your website URL during onboarding
2.  Anomalia reads your brand identity, products, logo, and colours
3.  Connect your social accounts
4.  Anomalia proposes an editorial plan

## Multi-brand management

Run multiple brands from one account. Each brand has:

-   Its own AI personality and voice
-   Independent editorial plan
-   Separate social account connections
-   Its own subscription (per-brand billing)

## Studio (knowledge base)

Each brand has a Studio where you can add:

-   **Brand kit** — logo, colours, category, audience
-   **Products** — imported from your store or manually added
-   **Knowledge** — notes, documents, reference images
-   **People** — real creators or AI-generated avatars
-   **Competitors** — tracked brands with auto-discovery

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Source: https://www.anomalia.so/docs/brands