# Anomalia Documentation

Everything you need to know to get the most out of Anomalia — from setting up your first brand to advanced features.

## What is Anomalia

Anomalia is an AI-powered social media manager that plans, creates, schedules and publishes content across all major social platforms. You approve; Anomalia handles everything else.

It's not a tool you operate — it's an AI employee you hire. Connect your brand once, and Anomalia takes over your social media presence.

**Core principle:** everything follows propose-approve. The AI never acts silently. Every strategic decision is presented as a proposal you must explicitly approve.

## What you can do

-   **Create content** — images, videos, and captions tuned to your brand voice
-   **Plan ahead** — a week-by-week editorial plan with themed topics and platform-optimised timing
-   **Publish automatically** — auto-publish at optimal times, or hold for your approval
-   **Track performance** — per-platform engagement metrics that inform what Anomalia creates next
-   **Manage your brand** — a knowledge hub for your products, team, and competitors
-   **Run multiple brands** — manage several brands from one account

## How to start

### Connect your brand

Drop your website URL. Anomalia reads your brand, products, logo, and colours automatically.

### Connect social accounts

Link Instagram, TikTok, Facebook, LinkedIn, X, Threads, or YouTube. Anomalia learns from your past posts.

### Review the plan

Anomalia proposes a full editorial plan with strategy, voice, cadence and themed weeks.

### Approve and publish

Approve posts with one tap. Anomalia handles scheduling, publishing, and learning from results.

## Learn more

-   [Quick start](/docs/getting-started) — set up your first brand in 2 minutes
-   [Brands](/docs/brands) — how brands work and how to manage them
-   [Editorial plan](/docs/editorial-plan) — how Anomalia plans your content
-   [Studio](/docs/studio) — teach Anomalia about your brand

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Next →

Quick start

](/docs/getting-started)

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Source: https://www.anomalia.so/docs